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MUSEUM FUR GESTALTUNG ZÜRICH | Generative Identity

This generative identity was created for the DESIGN MUSEUM OF ZURICH, using HTML, CSS, and Javascript. The logo, letter G (standing for the word Gestaltung=design in German), changes dimensions, and placement relative to the full name of the Museum depending on the surface to which it is applied. The letter G is formed by 4 transparent rectangles of different colours, representing the 4 permanent collections of the Museum, whereas their transparency reflects: the glass used in the exterior of the building and the plethora of showcases present in the Museum.

At their interaction the transparent rectangles form squares of different colors, outcome which is reminiscent of the fact that the interweaving of design principles can and has in the past produced novel results.