BLACK & WHITE SHEEP | Package Design

BLACK & WHITE SHEEP are the hypothetical launching products of Flying Tiger’s new line of wool yarn. Flying Tiger is a Danish variety store chain, designing playful and clever everyday products.

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The package uses a completely different approach to the existing wool yarn sleeve labels, giving to the brand more surface to differentiate itself, while protecting the product from stains and unravelling (pets and children), and maintaining the possibility to feel its texture while shopping.

 

The company’s logo has also been redesigned to match more with its playful character and name.